Most Recent Articles
October 25, 2021
High-quality photos for your listings, promotional activities, website, and social media are crucial. They help appeal to your audience, sell properties faster, and gain more listings in the future. However, even if you have the right photo, you may benefit more if you also know how to fine-tune them.
October 21, 2021
Before cars had GPS navigation systems, people got lost a lot more often. Researchers explained that men were predisposed only to stop and ask for directions as a last resort response when lost. Â The same type of reaction is true today for many of us when a technology glitch occurs.
September 27, 2021
It takes just seconds to make a first impression, and that’s why the photos you select for every listing count. Now that searching for a new home online has rocketed to an all-time high of 97%, according to the National Association of Realtors, property photos may be more crucial than ever before.Â
August 23, 2021
The Portable Document Format or PDF was created by Adobe in 1993. Adobe officials estimate that there are some 2.5 trillion PDF documents in the world. And PDFs have become a mainstay for real estate, empowering the digitalization of today’s transactions.  Adobe offers free versions of its Adobe Reader DC (Document Cloud) for Windows...
July 20, 2021
Why should you want to have your own blog? Because today, 90 percent of home buyers are searching online during their house hunt, according to Google and the National Association of Realtors. In addition, more than twice as many people start their search online versus contacting an agent. For real estate, building and maintaining...
June 28, 2021
For real estate, Instagram is a great social platform for agents to expand their network, market properties, and acquire more listings. Predominantly through images, Instagram gives power to agents, teams, and brokerages looking to show off their businesses and listings. Â Instagram offers a variety of promotional options. One of the hottest new ways to...
June 21, 2021
Do you remember the moment you went into pandemic lockdown? No one had any idea how long it would last. A few weeks? A couple of months? Â In Florida, the first detection of the coronavirus came on March 1. Soon, Disney World announced that that it would close on March 15. Bars and nightclubs...
May 24, 2021
You probably have heard that video is one of the most powerful and persuasive forms of communication. The statistics for the impact of YouTube alone are staggering: 2 billion monthly users, 74% of US adults use YouTube, and it’s the world’s second-most visited website, right after Google, which owns YouTube.  On Facebook, the popularity...
May 3, 2021
As real estate agents and brokers spend more time on their computers and mobile devices than ever before, many have experience tech fatigue. The concept has been around long before the pandemic outbreak, but it has become mainstream. Â One of the most common culprits has been an overabundance of video calls and conferences. Health...
April 27, 2021
Online lead generation has created new business for many real estate agents for more than a decade. The major portals alone have collected hundreds of millions of dollars in annual ad revenue selling online leads to agents. Early on, agents who bought leads from the portals generated big business. Â But buying online leads from...
April 26, 2021
In the wake of the pandemic, working remotely for real estate agents means more reliance on tech tools than ever. An increased presence of technology in the daily workflow of an agent also equates to more tech challenges. Troubleshooting a greater variety of glitches is becoming more commonplace. Thankfully, Tech Helpline is here to help...
April 19, 2021
On March 30, 2021 — Florida Realtors Tech Helpline announced the addition of five Realtor Associations, including Missouri REALTORS and Iowa Association of REALTORS. The continued expansion by real estate’s No. 1 tech support service gives new access to more than 26,000 members located...
